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Social Media as a Marketing Service
Social media marketing differs from long-form blog writing or paid ads by placing the focus on authentic engagement, brand awareness, and community building. It involves consistent posting on multiple platforms for regular interactions with your target audience. Many companies rely on an in-house marketing team or a social media management agency to stay on top of trends and share relevant content with current and potential clients.
Benefits of social media marketing include:
- Reaching your target audience
- Building your brand’s credibility
- Monitoring your competition
Social media marketing can also help you create buzz and increase awareness about your company’s service lines or products.
What Does a Social Media Agency Do?
The right management agency understands that social media is a powerful tool for businesses to reach their target audiences and market their products. Our social media team is composed of experts who can manage your social media campaigns 24/7, so you don’t need a dedicated in-house staff to run your campaigns.
While there are many social media platforms that you can leverage to help your business grow, each one serves a different purpose. When choosing where to focus your social media marketing efforts, consider both the nature of your business and the habits of your ideal customer.
Coalition Technologies is a leading Los Angeles digital marketing agency, and we apply our years of SEO and web design experience to create timely, eye-catching social media posts that drive audience engagement. We take a holistic approach to your business by establishing how social media fits into your overall marketing strategy and near-term goals.
200+ REVIEWS
200+ REVIEWS
200+ REVIEWS
Our Social Media Marketing Services
CALENDAR STRATEGY
Our social media agency will help you create a content calendar that will execute your social media marketing strategy. This will help you reach your audience and grow your social media following, which in turn improves your brand awareness. From developing an editorial strategy to planning the design of your posts, our team of social media specialists will help you plan and execute an exceptional marketing campaign.
INFLUENCER MARKETING
Although we are headquartered in Pakistan, we have experts based all over the world. Our agency network connections and industry experience help us identify key social media influencers to promote your products and services. Part of our social media management strategy includes building relationships to widen your reach.
ACCOUNT MANAGEMENT
One of the most important aspects of social media marketing is account management and content marketing, so it’s important to find a social media management agency experienced in analytics. Account management involves studying a company’s presence on social media channels by monitoring metrics such as impressions and engagement. Content marketing involves staying on top of the latest trends and seasonal shifts to highlight the most relevant material to your audience.
COMMUNITY MANAGEMENT
When Technologic manages your social media, we make sure it’s actually social. Especially for ecommerce businesses, authentic engagement and direct responses foster brand loyalty. Our social media marketing agency has dedicated community managers who can respond to comments and direct messages, share live reactions, and alert you of any questions or concerns that may impact your brand’s social reputation.
PLATFORM SHOP CREATION
It’s increasingly common for consumers to shop online without leaving their favorite social media platform. Our social media marketing agency can help your ecommerce business set up a platform shop where consumers can browse products, add them to their shopping carts, and pay for them on the site. We can also help you set up product tags for increased visibility on your most popular items.
COMMUNITY MANAGEMENT
When Technologic manages your social media, we make sure it’s actually social. Especially for ecommerce businesses, authentic engagement and direct responses foster brand loyalty. Our social media marketing agency has dedicated community managers who can respond to comments and direct messages, share live reactions, and alert you of any questions or concerns that may impact your brand’s social reputation.
Platform we are working on
Management Services Offered
We have a proven track record with social media. And while it is becoming a more and more popular marketing strategy, we keep our eye on the larger picture. We want to see your online profile through sustained growth and expansion, as opposed to a few quick gimmicks that temporarily elevate your status before quickly fading out of user’s minds.
Too often, companies will develop a singular, but creative, piece of social media content that garners them fifteen seconds of fame but fails to produce anything else of interest and loses those would-be clients. Our approach will engage your audience in a variety of manners. This includes posting content, like photographs, videos, graphics, etc. and conducting polls, surveys, and question-based forums to gather a snapshot of your market’s attitude.
Our Four-Step Approach
BRAND INTRODUCTION
STRATEGY AND OPTIMIZATION
After our kickoff calls, we spend the first month of the campaign creating an initial strategy to present to you. Using this strategy, we’ll optimize your current and any new accounts and begin drafting the first month of posts. Optimizing your social media accounts can look like updating or completing your brand’s profile. This also includes our social media management agency changing your profile pictures, increasing or decreasing the number of accounts your business is following, and including relevant information such as your website, business address, and more.
CONTENT CREATION
After the first month of the campaign, you’ll receive a full month’s worth of posts in advance. We utilize our design team and copy strategists to assure the utmost quality in your posts. This is a continual process for your entire campaign while we work in advance, though we are more than eager to hop on trends as we see fit for your brand on a timely basis. Working in advance allows our social media marketing agency to join what’s trending without compromising or worrying about which posts to create and upload next in the queue. If you’re an ecommerce brand, in particular, creating relevant and engaging content that effortlessly blends the latest trends can help you enjoy increased engagement and possibly drive conversions.
STRATEGY ADJUSTMENT AND IMPLEMENTATION
Adjusting your social media strategy is necessary because of the exponential growth in—and algorithm changes of—social media channels. It is also a necessity to adjust your strategy based on the changing needs of your business. The implementation of a social media strategy is an ongoing process that requires constant monitoring and management. And it’s important to adjust your strategy and implement new changes that will help you stay competitive. Throughout our time gathering and reporting this data, our social media management agency team will find new ways to present your content and follow trends not only in your industry but with your audience, too. We use all of the metrics that we present to adjust and keep your social media campaign thriving with the ever-changing social media landscape.
Data Table 1
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|
FEATURE
|
STARTER
|
PREMIUM
|
ESSENTIAL
|
|---|---|---|---|
|
Total Posts/Month
|
10
|
40
|
|
|
Stories
|
YES
|
YES
|
YES
|
|
Carousel Posts
|
10
|
15
|
20+
|
|
Facebook/ Instagram Management
|
YES
|
YES
|
YES
|
|
Video Production & Marketing
|
YES
|
YES
|
YES
|
|
No. of Campaigns/month
|
2
|
5
|
10
|
|
Ad sets/Month
|
5
|
10
|
20
|
|
Dedicated Ads Expert
|
NO
|
YES
|
YES
|
|
Campaign Monitoring/Optimization
|
YES
|
YES
|
YES
|
|
Dedicated Social Media Copywriter
|
YES
|
YES
|
YES
|
|
Dedicated Graphic Designer
|
1
|
1
|
2
|
|
Dedicated Account Manager
|
YES
|
2.5.1
|
2.9. 1
|
|
Social Community Management
|
YES
|
YES
|
YES
|
|
Social Page Optimization
|
YES
|
YES
|
YES
|
|
Facebook Pixel Integration
|
NO
|
YES
|
YES
|
|
Facebook Shop Setup
|
NO
|
NO
|
YES
|
|
LinkedIn Post/Week
|
1
|
3
|
5
|
|
Pinterest Marketing
|
NO
|
YES
|
YES
|
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